![]() Changed American statistics to Canadian statistics.Added content related to Microsoft in context of IBM.Changed American currency examples to Canadian currency examples. ![]() Added information about the Canadian retail market.Added West Jet examples through the chapter.Updated Southwest case study to include West Jet case study information.Added example of Toronto Mayor, Rob Ford.Changed Aggressive in the SMART goals to Achievable.Changed images to reflect Canadian specific content and references.Added Canadian specific content and references.Changed Apple case study to Blackberry case study.This adaptation includes the following changes: Mastering Strategic Management – 1st Canadian Edition by Janice Edwards was adapted from Mastering Strategic Management © 2012 Dave Ketchen and Jeremy Short, which is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Mastering Strategic Management - 1st Canadian Edition by Janice Edwards is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
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