![]() The ratings and assessments which sit alongside them are produced using AKG's approach of providing a long term view. ![]() But also in a wide range of leading portals, software systems and publications. It is solely this customer perspective, reflected in AKG’s rating approach, which is relevant for adviser due diligence and selection activity to deliver the required customer outcome perspective.ĪKG ratings are widely available in the market, both directly from AKG and often from the rated entity itself. AKG ratings are not credit ratings and the strength and sustainability interests of market investors who might use credit ratings, are different and may even be at odds with AKG’s customer perspective. This fundamental focus is distinct from the global rating agencies or those providing credit ratings, whose perspective is primarily that of meeting the requirements of a different audience. These ratings are specifically designed for use by advisers, working on behalf of these customers. ![]() A principal area being Financial Strength, with further key ratings including Image & Strategy and Business Performanceįinancial Strength ratings communicate AKG’s customer orientated assessment of a company’s ability to maintain operational capability to meet the needs of customers.
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